Sourcing Vintage for a Winter Pop-Up Shop
Even though they boast stores across the nation, local girls love Madewell because they really cultivate a neighborhood feel. Partnering with makers and designers, they’re constantly digging up the latest trends in their cities.
Early on in OH! Fox, I had the opportunity to curate a vintage pop up shop in their Austin store. One chilly evening in December, we made the shop into a party venue and friends of Madewell and OH! Fox alike showed up for a collection of sweaters, furs, and other vintage treats that enhance the girl meets boy style they design so well.